I cannot speak for anyone else, but I am happy to share my thoughts with you all regarding this. While I may be new to the retail world, I've been around the tuba community for 20 plus years, as a player, technician, product manager at Conn-Selmer, and college professor. I can only share what I know, but I think my background is unique to this question.graybach wrote: Tue Feb 24, 2026 8:57 pm Speaking of which,
(Rick Denney’s “…not sure how well the dealers did overall…”),
I’ve always wanted to ask this question since I went to my first conference many years ago:
Do the instrument companies/dealers REALLY sell enough stock to make it worth their time and effort and everything else to go to a conference after factoring time away from the shop, travel/gas/transportation costs, etc., plus all their competition there?
I’m especially thinking of any dealers that might’ve flown themselves and their products to the conference in Spain this past year.
Or is it more of an exposure thing so that they get their name out there?
Because at any of the conferences I’ve been to, ITEC,
ITEC Regionals, TMEA, Army Band Tuba/Euphonium Workshop, there seemed to me to be a lot more people in the elephant room(s) interested in blasting Ride at fffff on the absolute biggest horn they could get their hands on, (and sounding like it was coming out nonstop from both ends of a very sick cow doing it), than there were people seriously looking to buy a tuba or a euphonium, or anything else, for that matter.
For anybody who knows about the economics and marketing sides of this, thanks in advance for an answer.
There are different types of conferences and exhibits, each with different purposes. There are conferences for growing demand (NAMM, Midwest, TMEA, other state Music Ed Association conferences, etc.) It's almost impossible to quantify sales from these conferences, but it is part of the manufacturer or dealer's image to be seen at these events, continue to strengthen and build relationships with their customers, and show of some unique things that they are trying to promote that year. In recent years, some of these conferences (Midwest and NAMM especially), the costs of booth space have gotten so astronomical, that many manufacturers and dealers are scaling down their booths, or even eliminating them at all.
Conferences like ITEA, Army Band Tuba Workshop, and other shows like that are more likely to be conferences that sell things. The Army Band one is a great example, there is no sales tax on sales conducted on a military base, so that saves customers tons of money on tax and shipping as well. I think most everyone did pretty well at this year's conference. Myself, being brand new to the retail world in January, sold a fair amount of mouthpieces, lubricants and even a euphonium. It was great to be there to showcase myself, the new brand to the US, and to just be back around tuba players. Beats the heck out of being a financial advisor, which was my previous occupation.
The main point of all is this is keeping your brand, instruments, vision, name in front of people. For me, I am trying to make myself a center for the west coast. That means I need to be thinking about events in my territory that will help with that, such as the NWRTEC in Boise that I will be exhibiting at. Me going to another regional tuba conference doesn't make sense right now, the costs of bringing instruments there and the likelihood that I will sell enough to recoup my expenses make it a challenge. However, it's important to understand that while not everything has to make a profit immediately, you do need to do things that help grow visibility and demand for your products/services.
Hope this helps, happy to chime in more as well!

